Abtee

This is a silly little project I put together last April and never got around to publish because of… lack of a logo. I’ve been making sketches every now and then but nothing really worked for me until this weekend when I hit something I was finally satisfied with, which you see above.

So what is abtee, anyway? I have been using Spreadshirt for a couple of years now to produce the odd t-shirt every now and then, but nothing really serious. Then one day I was fiddling with the weights of a typeface I was designing and it occurred to me that doing a t-shirt for each letter of the alphabet would have been a nightmare with warehousing, managing supplies, etc. and then I was reminded of Spreadshirt. So I talked about it over lunch with my family and we agreed the idea was silly. But!

The name abtee is even sillier: a-bi-ti means “clothing” in Italian (but to get there you have to pronounce it half in Italian and half in English). One could say it rhymes like a-b-c, which makes it appropriate for what we’re trying to do. Anyway, I’ve been sitting on this idea for far too long so there it is!