Spontaneity

But I do not think a design should be gone over again and again, as this tends to tighten and stiffen it, to kill the spontaneity of handling that is so desirable. To do this particular design as well as I can at the moment and to do the next one better, if possible, has been my rule for years.

—Frederic W. Goudy, Typologia, Studies in Type Design & Type Making p. 86,
University of California Press, 1977