Since Alex Osborn of the advertising agency Batten, Barton, Durstine & Osborn came up with the idea of ‘brainstorming’ in the late 1930s, business has been busy trying to wed creativity to commerce.

Unfortunately the very nature of business tends to stifle creativity as the very competition it fosters establishes one of the biggest blocks:
the fear of making a mistake.

From The Art of Looking Sideways by Alan Fletcher, Phaidon, 2001, page 76.